Unveiling the New TAPI: Reimagining Our Brand for a Future of Innovation

We’re excited to introduce the new TAPI. With a fresh name, a new logo, and an updated design language, our brand identity is evolving. However, while the look may be changing, our commitment to you—our values, mission, and dedication to quality—remains the same. 

Why We Rebranded

Rebranding marks an important strategic step in our journey as a standalone business. As TAPI, we now have the flexibility to better address the evolving needs of our customers.  This transformation aligns with our mission to deliver high-quality products and exceptional customer service while ensuring we are always moving forward. 

Re-Introducing TAPI 

The name TAPI is a proud acknowledgment of our deep roots and rich legacy, but with a modern twist.  Now standing for Technology & API Services, this new name more accurately reflects the comprehensive solutions we provide.  From API manufacturing to CDMO services, TAPI is a trusted partner that helps drive success at every stage of the journey from ingredients to patients. 

A New Brand Identity 

Our rebrand isn’t just about a new name—it’s a comprehensive evolution of our visual identity, from the logo to our color palette, typography, and overall design.  

Each element was carefully selected to symbolize who we are and what we stand for:

• Our Purpose: Advancing health from the core.

This message resonates across every level of our organization, encompassing three fundamental elements: 

1. 1. We manufacture APIs in a greener, safer way, accelerating the path from raw ingredients to patients and innovating alongside our customers. 
   2. We operate at the core of the pharmaceutical industry, creating the essential parts of medicines while playing a foundational and trusted role. 
   3. This mission fuels our team internally—everyone’s contribution matters. Each individual at TAPI is an active ingredient of success. 

• Our Vision: Provider. Partner. Pioneer

Every API we craft contributes to a healthier world, and every customer we support furthers their mission to cure. 

• Our Brand Principles: These are the four pillars that guide us as a company and as a brand. They define who we are at our core and shape the decisions we make.

1. 1. A community more than a company. At TAPI we’re a group of devoted people who always have each other’s backs, brought together by our shared mission.
   2. We love to win. On quality or compliance, on timelines or technology, we are proud to set the standards.
   3. Beyond is where we begin. We are at our best when it gets difficult.
   4. We crave science and technology. Leveraging the power of innovation and data, we elevate how ingredients are produced and provided. 

• The New Logo: Our new logo is a symbol of our core values—technology, motion, leadership, and uniqueness. It embodies the forward-thinking spirit that drives us every day. 

• Introducing the Arrow: Central to our logo is the “Arrow”—a dynamic emblem in the shape of an upward arrow forming the letter “A”. It symbolizes ambition, energy, and forward momentum.  

Applications of our A-arrow

What It Means for You 

For our customers, this rebrand is designed to enhance, not disrupt. You can expect the same level of quality and service that you’ve come to trust over the years.  We are simply evolving to serve you better, and we remain dedicated to our mission of providing APIs and CDMO solutions that set new industry standards. As we look ahead to the next 85 years, we are committed to leading the way in API manufacturing and pushing the boundaries of innovation in CDMO services.  This rebrand is a reflection of our commitment to continuous improvement and excellence.

Join Us in This New Chapter 

We invite you to be part of TAPI’s new journey. Explore our redesigned website, follow us on social media for the latest updates, and engage with us using our new hashtag as we embark on this exciting new phase together. 

And of Course, Thank You 

To our community, thank you for your continued trust and support. We remain dedicated to advancing health from the core, helping our customers achieve their mission to cure. Our promise of quality, service, and excellence remains unchanged.